GDPR
How we handle and protect your personal information
It is important for us that you as a customer feel safe when shopping with us, and we have therefore summarized how we protect, manage and use personal information at pictoframe. With the new Data Protection Act, GDPR, which came into force on May 25th 2018, we updated our way of handling personal data and made it even clearer for you for what purpose we save and use customer data. GDPR stands for General Data Protection Regulation and supersedes the Swedish Personal Data Act. For you as a customer, it means that you gain more control over how your personal information is used.
What we save and why
The information we have about you is the information we receive when you visit our site, use our apps and shop with us. We save information about your designs, what you click, what you put in the shopping cart and what you're shopping. When you place an order, we save information such as name, postal address, phone number, e-mail address, address, customer number, delivery and payment details. You can of course also shop with us without entering your social security number. In order to send you information about your order and, if approved, digital communications in the form of newsletters and text messages, we will save your e-mail address and your phone number. We need your address in order to deliver your package in the best possible way. The personal information we receive in connection with the purchase is also saved for any future support, complaints and warranties. We constantly strive to be relevant to you as a customer, and to be able to do that, we analyze an individual and segment-based analysis based on age and demographics, as well as purchase and click history. The analysis then determines which products we buy, what promotions and offers we provide, what digital communication you are gaining and how we direct our external advertising. The insights are also used in the work on our delivery offer, product development of apps and how we develop our business at large. Here you can read more about how we collect data and use cookies.
For this long we will save personal information
Personal data is stored during the time that there is an ongoing user relationship as well as in accordance with the prior consent. We do not process customer data that is older than two years but for our accounting purposes, we need to save purchase history for seven years. If you want to remove your personal information earlier than or wish to terminate your consent regarding digital communications in the form of newsletters and text messages, you are always welcome to contact us and we will arrange it immediately. If you no longer want to receive newsletters from us, you can also unsubscribe via link directly in the newsletter. Information about how you and other visitors navigate on our site and in our apps, and find us, we collect via Google Analytics and Google Search Console, which data will then be saved for 26 months.
This is how we protect your personal information
When you provide information about yourself in connection with the purchase, you should always be confident that we will handle your personal information safely. Sensitive information such as account card numbers are always sent encrypted (SSL) so that third parties cannot access the information. The information is not stored by us at pictoframe but will only be forwarded to the credit card company. Wherever sensitive data is sent, the transfer is encrypted, for example, in your account and at checkout. We also work on a daily basis to ensure that both we and our systems are in line with current safety standards. It is extremely rare, but if a data violation occurs, we have clear and concrete procedures for how we handle these in order for minimal damage to occur. You as a customer can also be calm that if something happens, you will of course be informed.
Your rights
You always have the right to get an extract on what information we have about you at any time and to know how and for what purpose your personal information is used. Should you not agree with how we use your personal information, you have the right to object and withdraw your consent. You are also entitled to request that we remove all personal information we have about you. You are welcome to contact our customer service to answer questions and concerns about your personal information. You can log in to our site using signin services such as Facebook Connect. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Web site to your profile page to share with others within your network. Our customer service is available at ihaveaquestion@pictoframe.se.